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Glossary of Terms

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Announcements
- Send announcements to family and friends to share news ahead of time, or to let them know about a special event that has already taken place.


Blank Stock - These are non-printed invitations. Blank card stock is usually purchased when the customer would like to print their own invitations.

Calligraphy - A calligrapher handwrites the wording using a special pen and ink. This is typically used for very formal invitations and to address the envelopes to guests.

Copy - This is the text that is printed. It includes all the wording such as date, time, location, etc.

Corner Copy - This is text that is printed in the lower left or right hand corner of an invitation. Corner copies usually consist of attire requirements or RSVP information.
Deckled Edge - A feathery, sometimes jagged edge found on some invitations. These elegant edges are mostly found on invitations made of parchment paper. 

Die-Cut - Sharp metal rules are used to cut shapes, designs and edges into card stock.

Direction Cards - This is used to provide your guests with directions to your event. Sometimes they include a map.
Ecru - A color, richer than ivory, also known as cream or eggshell.

Embossed - The process of creating a three-dimensional image or design on invitations.

Enclosure Cards - These cards are usually smaller than the invitations and consist of anything that is included with the invitations such as reception, respond and informal cards.

Engraved Printing - A traditional process of printing, used for very formal events. The paper is pressed onto a metal plate, causing the letters to be raised and bruised on the back of the paper.

Envelope Lining - Typically this is seen in the inner envelopes and usually a color is selected that coordinates with the invitations or the ink color selected for the wording.

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Flat Printing - An inked impression is made on a rubber cylinder and transferred on to cardstock. The image is flat, also known as lithography or offset.

Font - This is a lettering style used for your copy, also know as typestyle.
Informal Card - These cards typically have names printed on the front in the ink and font of your choice. The inside can be printed with a personal message or left blank to allow for a handwritten message. Monograms can also be printed on these cards.

Inner Envelopes - Some invitations come with an inner envelope which is for placing the invitation and all enclosure cards inside. This envelope should have just the names of the guests handwritten on the outside. This envelope then gets placed into the outer envelope. This envelope is sometimes lined.

Invitation - A written request for your presence at an event. Also, includes the specific details of the event.
Letterpress Printing - This printing process involves the manufacture of a plate from the original artwork. The inked plate or type is brought into contact with the paper to convey the image.

Linen Paper - For truly elegant look. It is lightly textured like many small criss-crossing lines. Similar look to linen fabric. 

Lithography - See Flat printing
Monograms - Consist of the initial of the bride's first name on the left, then the initial of the groom's first name on the right. The middle initial is the groom's last name. Monograms are typically printed on invitations or informal cards.

Motifs - A simple printed design or accent to add a little something to yor invitations or stationery. Usually printed in the same ink color as chosen for your wording. Outer Envelopes - This is the mailing envelope. It should have the mailing address on the front and the return address on the back flap.

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Parchment Paper - Translucent, cloudy paper, used for creating an antique or aged look. This paper works well with calligraphy.

Pearlized - A shiny, pearl-like finish used for borders, or designs on invitations.

Photograph Printing - The process of printing a photo on invitations, great for adding personalization. Invitationconsultants.com offers a wide variety of photograph invitations. (view our selection of photograph invitations, announcements & accessories)

Place Cards - These cards allow your guests to know what table they are seated at and sometimes what seat at the table is reserved for them.

Proofs - Proofs allow you to view your order after it is professionally type set, before it goes to print. It is important to make sure the spelling, format and font is correct before the order is printed.
Reception Cards - These cards are used to invite guests to a reception. This card is often used when the reception is at a different location than the ceremony.

Respond Cards (R.S.V.P. Cards) - Also known as RSVP cards, tell you whether or not the people you have invited will be attending. Many people also ask their guests meal selection and the number attending on these cards. Traditionally, the sender provides the postage for their guests to return these cards.

Return Address - This is the address is printed on the flap of the outer envelope of the invitations and the respond card envelopes.
Seals - Add the perfect touch to any invitation. Seals go on the outer flap of the envelope to close it. Seals can be personalized or can have a design to coordinate with your event. (view our selection of graduation envelope seals )

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Thank You Cards - These cards typically have the words Thank You printed on the front in the ink and font of your choice. The inside can be printed with a personal message or left blank to allow for a handwritten message.

Thermography - A process of printing where a special powder is added to the ink printed on the paper. The printed paper is heated and the powder and ink mixture dries to form a raised effect.

Translucent Vellum - A sheer or translucent paper, with a smooth finish. This paper is often used for overlays on invitations.

Tri-Fold - An invitation that is folded twice to create three panels. The outside panels are folded the cover the middle panel.

Typestyle - See font
Wording - All of your copy or text that makes up your invitations or cards. (view our sample wording section )

Wrap - A layer of vellum that is wrapped around the card stock to add to the presentation of your invitations.
Z-Fold - An invitation with an accordion type fold, to create a three paneled invitation.

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InvitationConsultants.com has been creating style in print since 1999. We are the preferred provider for personalized wedding and special occasion invitations and announcements, stationery, greeting cards, party favors and gifts.

Announce your graduation or invite your family and friends to your graduation ceremony or party!
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